AdWords Editor 12: Everything you need to know

Google has launched AdWords Editor 12, the latest upgrade to its essential software for sophisticated PPC practitioners. Complete with a new look and a raft of useful features, it is a welcome upgrade and marks the biggest improvement to the platform since version 11.0 launched in 2014. Below, we have summarized everything you need to know about AdWords Editor 12 and also del ...Read the full article

Drive app installs with Universal App Campaigns

Give a little and get a lot with Universal app campaigns—an easy way to promote your app to users across Google Search, Play, the Google Display Network, and YouTube. Automated creative generation, bidding, and targeting simplifies management while maximizing performance. People are searching for and ready to download your app. Let Universal App Campaigns help you reach them with relevant ads, wherever on mobile they may be. Learn more at g.co/UniversalAppCampaigns