Bauer Xcel Media finds Facebook Instant Articles converts to email

After leaving Facebook Instant Articles a year ago since the monetization wasn’t great, Bauer Xcel Media returned to the platform and has found a fringe benefit: IA is really good at driving newsletter subscriptions. Since May, Bauer Xcel Media, the U.S. digital offshoot of European magazine publisher Bauer Media, has published about 20 percent of its content on IA, said Mike ...Read the full article