‘Don’t take away our 15s’: Advertisers scramble to meet the platforms’ new formats

by Lucia Moses
Earlier this year, Facebook began inserting short ads in the middle of publishers’ videos. That followed news from Google that it would get rid of its 30-second, unskippable pre-roll ads on YouTube and push its six-second unskippable ads. The introduction of new formats is theoretically good news for publishers desperate to make money off the content they distribute on the platforms.Read the full article