B2B Marketing: Using behavioral data to create a customer-centric website

“DLT is a value-added reseller. We work with the public sector, pairing some of the leading technologies and software solutions in the industry and helping to deliver those into the public sector,” said Tom Mahoney, Director, Marketing Operations, DLT. The company helps to eliminate the obstacles to getting cutting-edge products and services into the hands of the governmen ...Read the full article

Using Behavioral Research to Create a Customer-centric Website

At MarketingSherpa Summit 2017, we sat down with Tom Mahoney, Director of Marketing Operations, DLT. Watch his interview in the Media Center to get a glimpse into how his team leveraged micro-sites targeting specific customer segments to create a completely personalized customer experience.