Beyond lip-syncing videos: Musical.ly pushes into professionally produced shows

Move over Snapchat Discover, Musical.ly also wants in as a new programming platform. In June, lip-syncing app Musical.ly announced partnerships with NBCUniversal, Hearst and Viacom for original short-form shows. The initial batch of shows included an animated comedy series from MTV called “Greatest Party Story Ever,” a short version of MTV’s variety series “Nick Cannon Present ...Read the full article