Google enables YouTube remarketing audiences for RLSA to retarget video viewers in search

by Ginny Marvin
Advertisers have been able to retarget people who engage with their YouTube channels when they watch other videos on the site with YouTube retargeting lists. Advertisers have also been able to use Search retargeting lists to reach people on YouTube. Now, YouTube retargeting lists can be carried over to target video viewers when they search on the full article

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