Accidental Ad-Blocking: The Brand-Safety Snag that Advertisers Can Fix

In an age of fake news and online content that jeopardizes legitimate advertisers, brand-safety tools have never been more important. However, when it comes to ads that brands want to publish on the web as well as in-app, there’s a brand-safety technology snag that many advertisers don’t know about — and it’s costing them in-app impressions. Think of it as accidental ad-blocking.Read the full article