Brands use workarounds to be found on Snapchat

For its new “101 Days of Because Summer” campaign, Malibu is, to use an old phrase, “killing two birds with one stone.” The Pernod Ricard-owned rum brand is not only promoting its Snapchat channel on Snapchat but also on Facebook and Instagram. The ad — featured in Instagram Stories and as a sponsored post on Tasty’s Facebook page — features a Snapchat code and encourages viewe ...Read the full article