How Adore Me used AI to double its active customers

Adore Me is tapping artificial intelligence to win over lingerie shoppers online. The four-year-old brand is part of a recent e-commerce boom in the bras and underwear space, which has seen the rise of modern, digital players set on eating into Victoria’s Secret’s market share. As Adore Me took on the likes of other online-born lingerie companies like True & Co.Read the full article