How Time Inc. UK beauty site Powder mixes content and commerce

Since its launch in February 2016, Time Inc. UK’s beauty content and e-commerce site Powder has amassed 250,000 registered users, according to the publisher. The site serves up relevant content to users who have provided information on their beauty needs, like articles on how to find the perfect red lipstick for your skin tone, as well as surveys to find your ideal product.Read the full article