How to ask survey questions of liars and pretenders

by Brian Massey
A/B testing delivers powerful data to a marketer, researcher or business executive. This data is powerful because it’s designed to deliver trustworthy behavioral data — data that can predict what makes more visitors convert. But A/B testing can’t be used for every question you have. For any website or campaign, you’ve got a limited amount of traffic to run A/B tests on.Read the full article

Why The MarTech Conference is a Must-Attend Event!

Connect your organization with the marketing technology explosion at The MarTech Conference! See how becoming consumer & data obsessed is going to transform your marketing blueprint. This is your chance to mingle and learn from like-minded marketers in your industry who face similar challenges & disciplines as you! Learn more about MarTech: http://mrtch.co/25JAvF1