Why video ad fraud remains a persistent problem for ad buyers

Where there’s great demand, there’s also great incentive for fraud. That’s a problem for ad buyers looking for new sources of video ad inventory. While bots and domain spoofing remain a threat to programmatic, there’s another type of fraud scheme eating up video ad dollars. Middlemen — typically ad networks and unscrupulous publishers they work with — are making money by arbit ...Read the full article