Confessions of a former agency innovation head: ‘It’s all smoke and mirrors to get more money’

Advertising is awash with agencies proclaiming their love for startups and all things innovation, but all too often, there’s not much behind the fancy talk. In our latest Confessions, in which we exchange anonymity for honesty, the former innovation boss for a well-known advertising agency reveals why so many creative shops roll out innovation labs.Read the full article