Digital Marketing News: Short Attention Spans, Instagram Retargeting and LinkedIn Notifications

The Short Attention Span Solution for Marketers (Hint: It’s Email) [Infographic] Email subscribers are spending more time reading the emails they receive. This infographic looks at email analytics over the past 6 years, and includes statistics and research on how email has evolved, how consumers interact with email and tips to optimize your emails for readers with short attention spans.Read the full article

Digital Marketing News Roundup: July 14, 2017

Is email marketing the solution to shrinking attention spans? What aspect of digital marketing is most challenging for CMOs? Why does Facebook think we’ll pay for content? This and more in a lightly bilingual TopRank Marketing News Roundup.