How marketers’ influence can expand beyond lead gen: Utilizing remarketing for nurturing leads

When it comes to lead generation, quality is the name of the game. A paid media campaign may generate a record number of leads, but if they don’t turn into sales, the media spend has been a waste. Many marketers feel their hands are tied. Once the lead is generated, the typical nurture process is handed off to the CRM team.Read the full article

Why attend the Search Marketing Expo (SMX)?

SMX — Search Marketing Expo is the world’s largest search marketing conference series, with multiple events in the USA and Europe. Visit the Search Marketing Expo site to learn more: http://smxpo.com/1QikJWe Pick your favorite event and attend! http://www.smxadvanced.com http://www.smxeast.com http://www.smxwest.com If you are interested in marketing technology, check out our martech conference series: http://www.martechconf.com For daily digital marketing content, check out our editorial sites: http://www.searchengineland.com http://www.marketingland.com http://www.martechtoday.com