How Norwegian TV broadcaster NRK used Instagram to hook teenagers

As TV ratings continue to take a beating, broadcasters are searching for ways to keep audiences — particularly hard-to-reach teenagers — engaged in their shows. For Norway’s public service broadcaster, NRK, this meant putting Instagram at the heart of its popular teen drama, “Skam.” “Skam,” which means “shame,” followed a fictional group of teens at school in a suburb of Norway’s capital, Oslo.Read the full article