Publishers are switching affections from Snapchat to Instagram

by Lucia Moses
Hearst’s Kate Lewis can easily rattle off the company’s Instagram stats. Half the company’s brands have more than 1 million followers. Harper’s Bazaar has 3 million. But when it comes to their organic Snapchat accounts, Lewis, Hearst’s svp and editorial director of digital media, hesitates. “This is how little we use Snapchat — I don’t know the number of followers of [the accounts].Read the full article