Snapchat’s self-serve ad creation tool converts horizontal videos, websites into vertical video ads

One of the knocks against advertising on Snapchat is that it’s hard to make ads for Snapchat. The mobile app’s insistence on vertical video compels advertisers to create campaigns from scratch rather than reusing ads that ran elsewhere. Now Snapchat is addressing that obstacle. On Monday, Snapchat officially rolled out a browser-based ad creation tool, Snap Publisher, that a ...Read the full article

Why The MarTech Conference is a Must-Attend Event!

Connect your organization with the marketing technology explosion at The MarTech Conference! See how becoming consumer & data obsessed is going to transform your marketing blueprint. This is your chance to mingle and learn from like-minded marketers in your industry who face similar challenges & disciplines as you! Learn more about MarTech: http://mrtch.co/25JAvF1


Snap Publisher