Swipe Right: How Brands Are Using Tinder for Marketing

Social Promotion When people think about Tinder, they tend to think about unsolicited dirty photos and bad chat-up lines. They don’t often think about marketing. But marketers are notorious for finding ways to adapt to new media. Just look at Snapchat, which was once considered off-limits for marketers and is now awash with paid advertisements, branded accounts, and bespoke filters.Read the full article