5 Standard Pages on Your Website That Almost Always Suck – and What They Could Be Doing for You

Word association: Content marketing. You’re thinking ‘blog post,’ ‘infographic,’ maybe ‘video,’ ‘white paper.’ That kind of thing. Right? Not FAQs, 404 pages, About Us… The thing is, those pages are content too. Visitors read them to learn, understand and make decisions. FAQs are one of the most underused content marketing opportunities out there. About Us p ...Read the full article