Ad buyers see promise in Snapchat shows, grumble at prices

by Shareen Pathak
In March, Digiday reported Snap was talking up a “Snapchat Shows Initiative” to agencies, an effort to bring more exclusive, TV-style programming to Discover. It’s gotten a warm welcome from video production partners like A+E Networks, NBCUniversal and Elisabeth Murdoch’s Vertical Networks. For buyers, it’s still a wait-and-see game.Read the full article