5 reasons to create content outside your niche

“Tangential content.” It’s a phrase my team loves — in large part because it’s typically used when we’re having a discussion about a viral hit — but we’ve found it’s something not a lot of people are familiar with, particularly clients. So what is it? If you’re in a niche vertical that doesn’t have wide appeal on its own, exploring ideas outside of your core focus is a sur ...Read the full article

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