Google’s In-Market Audiences is Pure Gold for Auto Dealers and You’re Missing it

by Michael David
Google Adwords has a bad rap these days. Companies are moving ad spend into social media–while missing hidden gems. Incidentally, I hear customers say all the time, “we tried Adwords and it didn’t work.” What they mean is, they tried search text ads in Adwords and that didn’t work. But Adwords is a constellation of ad services and it’s the ancillary products that provide the g ...Read the full article