Alert: Gen-Z Now the Largest Generation

by Michael Levanduski
When it comes to younger audiences, those in the millennial generation have long been the most numerous, which has some pretty significant impact on how marketers choose to do their targeting. According to the latest Nielsen reports, however, that has officially changed. Gen-Z, which is made up of those born between 1997 and 2015, now makes up 26% of the population.Read the full article