Are Buyer Personas Relevant In A Challenging Economic Environment?

by John Beveridge
This article was originally published in January 2014 but has been totally updated to reflect current market trends and conditions. I don't have the answer to this question, but I'll pose it nonetheless: how relevant are buyer personas in today's challenging economic environment? This is a vast oversimplification of a complicated topic, but buyer personas are composite demogra ...Read the full article