How MTV does Facebook Live across Europe

Some publishers may have cooled a little on using Facebook Live, but MTV International still sees big value in using the feature and plans to use what it’s learned to inform future blueprints for branded-content Lives. The Viacom-owned broadcaster has produced hundreds of Lives over the last 18 months, testing a range of formats, some of which have worked well and others less so. Unlike its U.K.Read the full article