Study of 4 million Google searches charts the CTR payoff that came from eliminating right-side ads

by Ginny Marvin
On February 19, 2016, Google confirmed it was eliminating text ads from the right rail of search results on desktop. Early results indicated that the change was a boon for click-through rates (CTR) in the four top spots. A year after the change, a new study illustrates just how significant the move has been for Google.Read the full article

Why attend the Search Marketing Expo (SMX)?

SMX — Search Marketing Expo is the world’s largest search marketing conference series, with multiple events in the USA and Europe. Visit the Search Marketing Expo site to learn more: Pick your favorite event and attend! If you are interested in marketing technology, check out our martech conference series: For daily digital marketing content, check out our editorial sites: