Study of 4 million Google searches charts the CTR payoff that came from eliminating right-side ads

by Ginny Marvin
On February 19, 2016, Google confirmed it was eliminating text ads from the right rail of search results on desktop. Early results indicated that the change was a boon for click-through rates (CTR) in the four top spots. A year after the change, a new study illustrates just how significant the move has been for Google.Read the full article

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