TripAdvisor Study Shows Room for Growth in Restaurant Marketing

by Stephanie Miles
Tight margins and fierce competition have always been hallmarks of the restaurant industry, but changes in the way consumers decide where to dine are forcing restaurateurs to get even more strategic in how they promote their businesses. According to the results of a new survey by TripAdvisor more than eight in 10 restaurateurs in the United States believe they should be doing ...Read the full article