Case Study: Mattress Brand Targets Ads to Warm-Weather Locations

by Stephanie Miles
Brand: Purple Mattress Platforms: Facebook, Instagram, YouTube, Google Display Network Bottom Line: E-commerce brands see higher click-through rates when they target ad content to consumers in specific locations. When temperatures rise, people get uncomfortable in their beds. This universal problem is something that the advertising team at the direct-to-consumer mattress br ...Read the full article