Finally, someone produces a decent tagline worth writing about

Mark Duffy has written the Copyranter blog for 12 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than yours. It’s been said many times in the last few years that the archaic brand tagline is dying. But brands keep launching bombastic campaigns tied off with pretentious yet meaningless slogans.Read the full article