Wimbledon to localize its bid to become a digital media brand

The Digiday Content Marketing Summit is coming up next month in Vail, Colorado, and we’re opening up a limited number of complimentary passes for content marketers from brands. Interested? Apply here. The marketers behind the Wimbledon tennis tournament will develop more local content for next year’s event as they look to shore up how it will compete with the World Cup for viewers.Read the full article