Instead of the easy numbers...

by Seth Godin
What is it that you hope to accomplish? Not what you hope to measure as a result of this social media strategy/launch, but to actually change, create or build? An easy but inaccurate measurement will only distract you. It might be easy to calibrate, arbitrary and do-able, but is that the purpose of your work? I know that there's a long history of a certain metric being a st ...Read the full article