How brands are using AI to close the social commerce loop

At David’s Bridal, senior director of global marketing Callie Canfield faced a pressing problem when trying to drive people from the brand’s social channels to its online store. When the brand would post an image of new bridesmaid dresses to its Facebook or Instagram, for instance, customers who clicked on it would be dumped into the full online catalog for the bridesmaid dress category.Read the full article