How Hyundai’s ‘Shackleton Returns’ Video Campaign Drove Automotive Brand To Top Position

by Greg Jarboe
A hundred years after Sir Ernest Shackleton’s Endurance Expedition, Patrick Bergel, the great-grandson of Shackleton, along with Hyundai Motor, took on Shackleton’s unfinished dream. Bergel completed what his great grandfather started over 100 years ago by achieving the first crossing of the coldest and driest continent on earth by car.Read the full article

Volvo Trucks - The Epic Split feat. Van Damme (Live Test 6)

Watch Jean-Claude Van Damme carry out his famous split between two reversing trucks. Never done before, JCVD says it's the most epic of splits -- what do you think? Please share & comment! This live test was set up to demonstrate the precision and directional stability of Volvo Dynamic Steering -- a world first technology that makes the new Volvo FM easier to drive. Filmed in Spain on a closed-off landing field at sunrise in one take. Directed by Andreas Nilsson Soundtrack by Enya: Only Time More about Volvo Dynamic Steering: http://volvotrucks.com/fm Don't miss coming films and other exciting material: https://www.facebook.com/VolvoTrucks https://twitter.com/VolvoTrucks See the Teaser with Jean-Claude Van Damme and the technician behind the new steering: http://youtu.be/Yatg89gi0nM


Sainsbury's OFFICIAL Christmas 2014 Ad

Presenting the new Sainsbury’s Christmas advert. Made in partnership with The Royal British Legion. Inspired by real events from 100 years ago. This year’s Christmas ad from Sainsbury’s – Christmas is for sharing. Made in partnership with The Royal British Legion, it commemorates the extraordinary events of Christmas Day, 1914, when the guns fell silent and two armies met in no-man’s land, sharing gifts – and even playing football together. The chocolate bar featured in the ad is on sale now at Sainsbury’s. All profits (50p per bar) will go to The Royal British Legion and will benefit our armed forces and their families, past and present. To watch a short film of the story behind our Christmas ad: http://youtu.be/2s1YvnfcFVs To watch the making of our Christmas ad: http://youtu.be/Jx3pQWbysmM To find out more about the ad: www.inspiration.sainsburys-live-well-for-less.co.uk/about-our-christmas-tv-ad/ The chocolate bar is available while stocks last. Subject to availability. Excludes online. The Royal British Legion. Registered Charity No. 219279


Hyundai “Shackleton's Return”- Main film

A hundred years after Sir Ernest Shackleton's Endurance Expedition, Patrick Bergel, the great-grandson of Shackleton, along with Hyundai, takes on Shackleton’s unfinished dream. Visit our website to find out more about their story: http://shackletonsreturn.hyundai.com