News Round-Up: Email Personalization, Explosive Growth, and Putting the Spark Back in Your Campaigns

Greetings, marketers! Let’s take a look at some recent industry news, shall we? Personalization tops email marketers’ priorities Lisa Bedgood writes at Business 2 Community that “personalization is already gearing up to be one of the biggest digital buzzwords in 2017.” She cites recent studies indicating that more than half of B2C marketing influencers are making improving emai ...Read the full article