PopSugar’s new commerce play is a buy-by-text service

PopSugar is trying to trigger impulse buys with text messages. Last Wednesday, the company’s co-founder, Brian Sugar, unofficially announced the launch of Must Have It, a new product that sends sale offers to people via text. If a person wants the product on offer, all one has to do is reply “yes,” and the item gets shipped, free of charge, to the customer’s address within five business days.Read the full article