Why the redesign of ESPN’s cricket site centers around personalization

ESPN has brought personalization to its cricket-focused title, ESPN Cricinfo, which introduced a new design to its site and app on July 20. Users can customize what content they want to see in their feeds, adding teams they follow at the World Cup country level, county divisions and specific tournaments, like the NatWest T20 Blast. Push notifications can deliver content updates, too.Read the full article