Building a Local Stack: The Rise of ‘SMB OS’

by Michael Boland
Walking the Streets of New York — the embodiment of SMB density — I was recently reminded of local’s next primary battleground: The SMB Operating System (SMB OS). The idea is that local’s true opportunity isn’t SMB advertising, but all business functions. This isn’t a new concept, though it’s now emerging and crystallizing in new ways.Read the full article