Nestle Japan CMO Masafumi Ishibashi on brands as publishers

by Brian Morrissey
On August 3-4, the Digiday Brand Leaders Summit in Fukuoka, Japan, will examine critical issues marketers face in Japan. Masafumi Ishibashi of Nestle Japan is one of the speakers at the event. Digiday Japan discussed his views on the role of content in building modern brands. Brands are increasingly thinking like publishers.Read the full article