The Complete Guide to Creating Effective Snap Ads with Snapchat Ad Manager

In the past, if you wanted to run Snap Ads (Snapchat’s full-screen video ads), you would need to go through one of their ads partners. Now, though, you can create Snap Ads yourself through Snapchat’s new self-serve ads tool, Snapchat Ad Manager. Snapchat has even included a video creation tool in the Snapchat Ad Manager to make creating engaging, awesome-looking vertical videos a breeze.Read the full article

Snap Publisher: How Snapchat's Ad Creation Tool Works

Snapchat's Snap Publisher tool lets brands create vertical video ads to run on the mobile app, including converting horizontal videos and websites into Snap Ads. Music: “Park Bench” by Gunnar Olsen