Your Guide to Choosing Content KPIs

If your content team ever tells you that the impact of their work isn’t measurable, fire them. (And if you’ve ever told anyone that, read this blog before your client or boss does.) Sure, content marketing can be a long game. The ROI of content is often spread out over time and across the levels of the conversion funnel. But just because it’s messy doesn’t mean it’s not measurable.Read the full article