How to Get Your Piece of the Search Impression Share Pie

Everybody wants their piece of the pie. That mantra holds up whether we’re talking about dessert or the AdWords auction. When it comes to the AdWords version of this proverb, the “pie” is the total amount of search queries where an advertiser wants to show their ads. If that advertiser’s ad gets an impression every single time a relevant search happens, they’re enjoying the entire pie.Read the full article