Tribeca Enterprises CEO Andrew Essex: Brands want more than ‘passive sponsorship’

by Brian Morrissey
Tribeca Enterprises began as a nonprofit to bring people back downtown in the aftermath of 9/11. After evolving into a business, the Tribeca Film Festival faced a challenge: Marketers wanted more than “passive sponsorship,” as CEO Andrew Essex put it. “Brands started to question the ROI of sponsorship,” he said on the Digiday Podcast. “The question was how to solve for that.Read the full article