Why Helmut Lang hired an editor-in-residence in place of a creative director

In 2016, more than a decade after designer Helmut Lang quit his namesake brand, current CEO Andrew Rosen was in need of a new creative director, as well as a refreshed identity. The legacy label, which dominated the New York City fashion scene in the ’90s, had lost its way among the new generation of shoppers after Lang left and ownership shifted from the Prada Group to Theory ...Read the full article