Snapchat’s ad biz has matured but is still a shiny new object for advertisers

Like many of its users, Snapchat’s advertising business has grown into its awkward teenage years. Fortunately for Snapchat, it’s still considered a cool kid among advertisers; unfortunately for Snapchat, it’s still considered a kid. Snapchat’s advertising business has matured over the past year-and-a-half.Read the full article

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