Snapchat’s ad biz has matured but is still a shiny new object for advertisers

Like many of its users, Snapchat’s advertising business has grown into its awkward teenage years. Fortunately for Snapchat, it’s still considered a cool kid among advertisers; unfortunately for Snapchat, it’s still considered a kid. Snapchat’s advertising business has matured over the past year-and-a-half.Read the full article

Why The MarTech Conference is a Must-Attend Event!

Connect your organization with the marketing technology explosion at The MarTech Conference! See how becoming consumer & data obsessed is going to transform your marketing blueprint. This is your chance to mingle and learn from like-minded marketers in your industry who face similar challenges & disciplines as you! Learn more about MarTech: