Bauer Xcel Media increased its ad rates by 20 percent with server-side bidding

Bauer Xcel Media has been on a programmatic sugar high since it started using server-to-server connections to sell its display inventory. About two months ago, Bauer Xcel Media, the U.S. offshoot of European women’s magazine publisher Bauer Media, started using server-side bidding. Since the publisher — whose titles include Life & Style, In Touch Weekly and J-14 — sells al ...Read the full article