Customer data platform Segment adds Looker Source to define audiences from multiple tools

A visualization of a nervous system. Segment, the San Francisco-based customer data platform, is out with a new collaboration that positions it as a kind of virtual marketing automation platform. Originally, Segment’s purpose in life was to act as a kind of data switchboard. Businesses can pipe data in and out of their various marketing and operational tools via Segment, i ...Read the full article

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