Digiday Research: Sports Illustrated scales VR with Everest

by David Amrani
This case study is part of a research series on a set of emerging technologies in media and marketing. Click here to read our report on how media and marketing are using virtual reality. When Madison Mountaineering and video studio Endemol Shine Beyond approached Sports Illustrated to partner on an immersive VR experience that captured a harrowing climb up Mount Everest, the p ...Read the full article