The marketer guide to programmatic TV

by Yuyu Chen
Programmatic TV is a small, yet growing component of overall TV ad spend. eMarketer predicted that next year, U.S. advertisers will spend around $4.4 billion on programmatic TV ads. Here’s what you should know about programmatic TV. The basics Traditionally, TV advertisers have relied on Nielsen age and gender data to decide their desirable audience.Read the full article