‘Beware of the kinks’: Confessions of an ad buyer swindled by fraudsters

Ad fraud remains a persistent problem for everyone in the ad industry aside from the fraudsters themselves. For the latest installment of our anonymous Confessions series, we talked to an ad buyer who had to clean up the mess left by scammers. The source said there’s no standard procedure for how brands try to recoup money they’ve lost, agencies should be more upfront about the ...Read the full article